Project: Printing company's quarterly publication to clients and prospects,
with a varied audience that included graphic designers, corporate
marketing directors and business owners
Goals: Produce a piece that's visually compelling to graphic designers
Introduce prospects to company's capabilities
Expand customers' knowledge of capabilities and facilities
Present successful case studies to showcase samples
Introduce key employees for a more personal experience
Responsibilities: Concept and development
Copywriting and interviewing
Account management
Production supervision
Project: Nonprofit agency's 8-page quarterly newsletter
Goals: Build awareness of the agency's community impact and value
Generate corporate and community financial support
Increase volunteer base and inform them about upcoming activities
Advocate for issues related to aging
Responsibilities:Editorial concept and development
Copywriting and interviewing
Production supervision
Project: Credit union's quarterly member magazine
Goals: Educate members about money management/financial regulations
Promote credit union's products and services
Encourage member referrals
Increase member retention
Build advocacy for credit union issues
Responsibilities: Account management/back-up account management
Lead editor and editorial development
Production supervision
Project: Health system's quarterly 16-page community magazine
Goals: Encourage readers to enroll in listed classes
Deliver health and wellness information to the community
Promote physicians' practices
Educate readers about health system's facilities and services
Publicize special events
Responsibilities: Lead editor and editorial development
Account management
Production supervision